© 2019 Michael Mabee

EDITORIAL DESIGN

​Role:

Art Direction & Graphic Design

Tools Used:

InDesign

Adobe Photoshop

Adobe Illustrator

Efe Magazine is an upstart in the world of hair and beauty, and a strong successor to Canadian Hairdresser, one with a much more inclusive vision of beauty. I was their designer from the start, working alongside the publisher to establish the creative direction and editorial tone of the magazine. Drawing on my experience in publishing, I would contribute in any way possible: writing, editing, shooting photos, cover-to-cover layout and advertising design.